Cannes Lions 2024: confira as campanhas brasileiras vencedoras

Reunimos todas as campanhas que se destacaram e conquistaram leões no Cannes Lions 2024, o festival internacional da publicidade.

O festival reúne todos os anos anunciantes, publicitários, e profissionais da comunicação de todas as partes do mundo em Cannes, na Riviera Francesa.

Dividido em 9 categorias, sendo elas Classic, Craft, Engajament, Entertainment, Experience, Good, Health, Strategy, Titanium.

Cada uma dessas categorias se divide em subcategorias que premiam os leões. Acompanhe na tabela abaixo a divisão:

Confira a seguir as campanhas brasileiras vencedoras em suas respectivas categorias:

Handshake hunt; Mercado Livre (GUT São Paulo)

Media, PR, Creative commerce, Brand Experience & Activation, Creative Strategy.

 

Errata at 88; Johnnie Walker (AlmapBBDO)

Entertainment of Music

 

Thanks For Coke-Creating (Coca-Cola) | VML

Creative B2B, Print and Publishing, Industry Craft, Outdoor

 

70 Years Campaign (Volkswagen) | AlmapBBDO

PR, Social & Influencer, Entertainment of Music

 

Patrocínio Limpo (Consul) | DM9

Brand Experience & Activation, Media, Outdoor

 

Audience Delivery (iFood) | DM9

Creative Commerce, Entertainment for Sport

 

Black Lights (Bradesco Seguros) | AlmapBBDO

Design, Industry Craft, Print and Publishing

 

UninterruptAd (Budweiser) | Africa Creative

Audio, Direct

 

No Ads (Pague Menos) | Lew’Lara\TBWA

Media

 

Ballboards (Mercado Livre) | GUT

Direct, Media, Brand Experience & Activation

 

Ilha Whopper (Burger King) | DM9

Outdoor, Social & Influencer

 

The Cruise Heist (Netflix) | 404 e Galeria.AG

Social & Influencer, Outdoor

 

Antiracist Bag (Universidade Zumbi dos Palmares) | Grey

Luxury and Lifestyle

 

 

Repriting Nica (La Prensa) | BETC Havas e Havas Costa Rica

Print & Publishing

 

The Last Drop (Heinz) | LePub e Publicis Groupe Benelux

Print & Publishing

 

The Heaviest Jersey (New Balance) | LePub

Brand Experience & Activation

 

Forbidden Gift Shop (Mercado Livre) | GUT São Paulo

Entertainment for Music

 

e-Police Station (Wonder Woman Tech) | AlmapBBDO

Media

 

 

The Gaming Fridge (Heineken) | LePub

Entertainment for Gaming

 

 

Reviews (Heinz) | Africa Creative

Brand Experience & Activation

 

 

Out-Of-Home Matches (Heineken) | LePub

Media

 

 

The Bald Thru (Burger King) | DAVID

Direct

 

The Gender Discount (Santander) | BETC Havas e Suno United Creators

PR

 

The Value of Time (Itaú) | Africa Creative

PR

 

The Cure (Editora Taverna) | Africa Creative

Health & Wellness